We Add Up to Help Clean Up The Gulf ,Fashion & Beauty


    We Add Up to Help Clean Up The Gulf
    Limited edition organic cotton t-shirts to benefit Matter of Trust and The Gulf Restoration Network
WE ADD UP has announced two new limited edition designs to their environmental t-shirt line: “Clean It Up” and “Hair To The Rescue”. Beyond the obviously supportive messaging, ten dollars from the sale of each t-shirt will be donated to the Gulf Restoration Network, a non-profit dedicated to independent monitoring, holding BP accountable and ensuring an effective and transparent response to the crisis; and Matter of Trust, a non-profit organization that is coordinating the international movement of hair dressers, pet groomers, and others who are donating hair to make hair booms for soaking up the oil.

As we all sit in shock and horror as oil continues to spew forth into the Gulf of Mexico at an alarming rate, with no clear end in site, Jill and Judy decided to take action. “When we, my mother and I, first heard about the BP oil drilling disaster, we knew it was going to be huge,” says Jill Palermo. “Like many people, we said, ‘We HAVE to do something. This is too important not to be a part of and help in some way."

Founded by the mother/daugther team Judy Pezdir and Jill Palermo, WE ADD UP, with over 16,000 participating members, is a global campaign printed on organic cotton t-shirts that literally “counts you in” for your environmental commitments. Every shirt is printed by hand with a unique number on the front, generated in sequential order. As the count grows, these numbers clearly demonstrate that we do in fact, add up, in our collective efforts to address our most pressing environmental concerns. The back of each t-shirt features clean, clever graphics depicting and describing actions that, when done collectively, add up to a lot of positive change. Choose from actions like Unplug, Demand Change, Bike, Solar, and even Shower Together, a total of 26 designs plus the two new limited edition designs to benefit the Gulf.

According to Jill, “This is a global issue, and our goal is to get millions of people worldwide counted in and committed to taking action to stop climate change now. No one can do everything, but everyone can do something.” The t-shirts are available online at www.weaddup.com. Will you join the c
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