Project Green Search Season Two Looking for the Next Green "It Girl"


Project Green Search Season Two Looking for the Next Green "It Girl"
 Watch the search for the next green "it" girl right here on Planet Green
Project Green Search is an ongoing campaign aimed at inspiring people to align their careers with their environmental, social and humanitarian ethics.  The competition highlights the brightest personalities interested in a career as an eco-minded model, spokesperson, actor or host, serving as a conduit to connect mission-driven talent with sustainable businesses, organizations and entertainment. Project Green Search is the search for the next green "It girl", and you can follow the search and watch the competition unfold right here on Planet Green.

Last year, we watched Season One of Project Green Search unfold, from the online entry period, to voting, selection of the 10 finalists and the final competition in Los Angeles. It was a truly exceptional group of ten women that made it to the finals last year, and the community spirit and mutual support between them was something to behold. Not to say the finals were with out drama and some strong emotion, but it was a far cry from a catty group of uber-competitive women bent on the win, these women forged new, lasting friendships very representative of the community spirit in the green living world.

Rachel Avalon, a woman who defines holistic living, beauty and authenticity in the world of green living, was chosen as the new green “it” girl, a title she has born with grace, culminating her appointment as an Ambassador for the Campaign for Safe Cosmetics. It’s a perfect fit for Rachel, clean, green beauty being an area of passion and expertise for her, in addition to her deep knowledge in nutrition and detoxification of the body. Keep an eye out for her eco-beauty webinars, packed with accessible, understandable and applicable information on how to clean up your beauty routine.

Season Two is now underway, with online entry open until December 31, 2010. Entry is open to women over the age of 21 who are dedicated to environmental and social responsibility and advocacy and looking to develop a career as a model, host, spokes person or brand ambassador in the sustainable living arena. Creative entries with multiple images, writing samples, essays and video are encouraged. Once the entry period closes, the public will be invited to weigh in on their favorite 20 entrants. Of this 20, the panel of judges will choose at least 5 to participate in the finals, the remaining 5 being chosen from the pool of entrants as a whole, for a total of 10.

During the Season Two final competition to take place in February, 2011 in Los Angeles, the finalists will compete in a series of challenges that relate to developing a career in this space. Examples include auditioning for a company's eco-product launch; participating in a photo-shoot; giving “green carpet” interviews with members of the press; hosting a film segment and the like. In addition to these “real life” trials, the finalists will also participate in an eco-scavenger race in the Green Light district of Santa Monica.

Throughout the finals, the contestants will be interviewed and critiqued by the panel of judges and scored on their performance in each challenge. The finals experience will be filmed to produce a Project Green Search series of webisodes, to be featured here on Planet Green, where the winner will ultimately be revealed. This year, the winner will receive an eco-fashion shopping spree from the eco-boutique Shift, an eco-beauty make-over package from Evolue, a package of raw/vegan cooking classes from Chef Natalia at Glowing Temple, a library of eco living reference books, including the Eco-Chick Guide to Life, among many others, an optional one year contract with a talent and modeling agency, PR representation with Chartreuse PR, and more as the package grows.

Are you the next green "It" girl? Do you know somebody who is? Enter now through December 31, 2010 and stay tuned for more on Project Green Search here on Planet Green
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